JASON BURG
creative director - copy
The Work
Welcome to my visual gallery of work. The creative selections below reflect a small sample of the projects I've completed and directed for some of world's biggest brands and businesses.
Hawaii Tourism Authority
Hawaii was in a tough place. The islands needed tourists, but the locals were tired of the "taking without giving" attitude of the mainlanders. It was a matter of respect and Hawaii needed a new campaign that pleased both sides.
The team created a campaign that entices visitors to come and show gratitude and respect to the locals while exploring the islands.
Under the tagline of 'Hawaii Changes You', we built a story about visiting through the lens of the local culture and how sharing in the joy and history of the Hawaiian people could transform them in profound ways.
Patagonia
For Patagonia, we developed a series of creative spots for the Gerry Lopez line of surf trunks and the new neoprene-free wetsuits for digital ad placements. I also wrote the opening story about "greenwashing" for the summer catalog titled, Beneath the Surface.
biamp.
biamp wanted a compelling, fun ad campaign for Devio, a new audio conferencing product release.
I created copy that highlighted the importance of crystal-clear audio in a fun and unexpected way. The campaign was released across print, digital and social.
Simple. Fun. Relatable.
Viewpoint by Trimble
Viewpoint by Trimble needed a full rebrand and updated strategy for product positioning. They also wanted an integrated, multimedia ad campaign to go accompany the rebrand.
I had to define the Viewpoint Brand, unify the product line, stand out from the competition, and help Viewpoint grow global awareness and market share.
Qwest Communications +
Western Union
These two clients are shown together since they both represent projects where digital and print ads were required to reach a specific demographic.
For Qwest Communications, it was college students nationwide. And for Western Union, we wanted national retail and grocery store owners to consider offering Western Union to their customers.
Both campaigns delivered on their objectives to reach their target audiences and increased sales by15% and 8% respectively.
A Mixtape of Work
The examples below highlight a cross section of work for various clients. Some of the work I completed as a freelance copywriter/creative director and some as an agency employee. From the story and brand development on craft beer cans to ads for a Colorado ski resort, these assets show a small sample of the diverse work I have produced over the years.
