JASON BURG
creative director - copy
The Work
Welcome to my visual gallery of work. The creative selections below reflect a small sample of the projects I've completed and directed for some of world's biggest brands and businesses. Featured here are digital and print campaigns and ads.
Patagonia
For Patagonia, we developed a series of creative spots for the Gerry Lopez line of surf trunks and the new neoprene-free wetsuits for digital ad placements. I also wrote the opening story about "greenwashing" for the summer catalog titled, Beneath the Surface.
Qwest Communications +
Western Union
These two clients are shown together since they both represent projects where digital and print ads were required to reach a specific demographic. For Qwest Communications, it was college students nationwide. And for Western Union, we wanted national retail and grocery store owners to consider offering Western Union to their customers. Both campaigns delivered on their objectives.
A Mixtape of Work
The examples below highlight a cross section of work for various clients. Some of the work I completed as a freelance copywriter/creative director and some as an agency employee. From the story and brand development on craft beer cans to ads for a Colorado ski resort, these assets show a small sample of the diverse work I have produced over the years.
Trimble Software
As the creative director for the Viewpoint Construction Software division of Trimble Software, I led the creation of multiple ad campaigns that highlighted the benefits of Viewpoint's ERP software solution. We also rebuilt the website from the ground up, developed digital ads to support the campaigns, and created award-winning direct mail pieces.
